Geoff Nairn

(Ghostwritten) Case study describes CO2Sink, a carbon credit monitoring system that uses satellite imaging, IoT sensors and AI-based data analysis to accurately monitor carbon emission and sequestration activities in the Calabria region of Italy.

Industrial espionage has gone digital and today’s corporate spies are more likely to trawl through Facebook pages or engage in social engineering. Mentions Google, McAfee, Cyberoam, F-Secure, Clearswift, Sophos. Long-form article published in Wall Street Journal Corporate Risk report.

(Ghostwritten) Cornerstone content used to launch a multi-year campaign for an IT services company looking to encourage large enterprise customer to migrate to SAP S/4HANA enterprise software. I produced more than 30 deliverables including presentations, white papers, video scripts, infographics and product brochures.

Short-form article on growing use of web-based virtual agents or chatbots in healthcare not only to perform clerical duties but also to dispense medical information. Mentions Cisco, Microsoft, Aetna among other companies.

One of a series of articles on fraud prevention written for sponsored supplement of The Times newspaper of London, commissioned by Raconteur.net.

The dangers of using passwords have intensified and millions can be bought on the Dark Web but two-factor authentication has been slow to be widely adopted. One of a series of blogposts written for this cybersecurity company.

As more companies conduct business entirely online, the economic damage of a DDoS attack can be significant. One of a series of blogposts written for this cybersecurity company.

One of a series of blogposts that formed part of an extended content marketing campaign for a retail software company on topics such as CX, omnichannel retailing, payments technologies, and retail trends.

High-Net-Worth Individuals (HNWIs) are less attracted by the broad-brush approach of mainstream ethical funds and more likely to use specialist vehicles that invest away from the main markets. Long-form article published in Wall Street Journal Wealth Adviser.

Short-form article on alternatives to email, such as collaboration and social media tools, that organizations are considering to reduce email overload. An example of a regular news column on digital business I wrote for the FT.com website.

Blogpost on how the retail sector is embracing new technologies to improvement business agility in face of fast-changing retail landscape. One of more than 50 blogposts written for this client.

Many businesses undervalue their intellectual property and downplay the risk of counterfeiting, particularly those doing business with China. Long-form article written for Wall Street Journal Corporate Risk.

(Ghostwritten) Brochure on conversational AI solution developed to reduce a bank’s transaction costs and increases efficiency of contact center operations, while delivering a personalized and intuitive customer experience.

(Ghostwritten) Major B2B campaign including presentations, brochures, video scripts and product sheets to promote the client's 5G solutions for mobile operators.

One of a series of blogposts for ClearStructure Financial Technology, a supplier of cloud-based asset management software for hedge funds, later acquired by Broadridge.